For more than 27 years MaxGrip has worked with clients such as FedEx, Danone, Shell and Tata Steel to optimize their asset management. MaxGrip’s consultants couple their deep domain knowledge in maintenance and asset management with their extensive experience in realizing organizational change.
On a mission to empower its clients around the globe to realize better business performance with lasting results in productivity, safety, reduced waste, energy efficiency and cost savings, MaxGrip’s leadership in asset management and Industry 4.0 sits neatly alongside IFS Ultimo enterprise asset management (EAM).
In our latest Q&A, we chatted with Mark Mulder, CEO of MaxGrip to bring the partnership to life and explain more about their partnership.
There’s so much to cover. But first, tell us what makes MaxGrip and its services different?
MaxGrip stands out due to its deep expertise in asset performance management (APM) and extensive experience in helping organizations maximize the value of their EAM & APM systems. What truly differentiates us is how we realize value rapidly on a large scale. We have a proven track record in multi-site IFS Ultimo implementations across more than 30 countries.
One of the key reasons we achieve quick time-to-value is that our domain experts speak the language of our clients and have a deep understanding of their needs. This enables us to rapidly tailor IFS Ultimo to align with the clients’ requirements. Our application of change management in all our projects ensure swift adoption by the workforce, leading to lasting improvements.
How is MaxGrip working together with IFS Ultimo?
MaxGrip plays a crucial role in ensuring that clients across the world maximize the benefits of the Ultimo software. Our consultants operate from offices in Utrecht (the Netherlands), Houston (USA), and Kuala Lumpur (Malaysia), giving us a truly global reach. This allows us to offer localized and customized solutions to meet the specific needs of our clients, whether they operate in a single location or across multiple sites globally. We’ve successfully completed around 200 IFS Ultimo site implementations in over thirty countries, many of which are for multi-site or global organizations. This extensive experience ensures that we can handle the complexities of large-scale rollouts while still tailoring the system to the unique operational goals of each client.
Data and insights are important topics. How can industrial businesses seamlessly integrate assets, data, processes and technology?
You need to have a game plan to successfully implement an EAM system across all of the mentioned dimensions. MaxGrip’s approach is guided by a well-defined roadmap that ensures data, systems, processes, and organizational factors are all addressed. It includes key stages, from planning and design to building, rolling out, and stabilization. Each stage is meticulously planned to ensure that the EAM system is not only implemented effectively but also delivers lasting value.
How does asset performance management go hand in hand with enterprise asset management?
At MaxGrip, we see these two disciplines as naturally intertwined, working together to help businesses get the most out of their assets. The data collected through EAM systems feeds directly into APM tools, providing the insights needed to optimize asset performance. It’s about moving from simply maintaining assets to truly maximizing their potential. This approach helps our clients not just keep their assets in good shape, but also ensure they’re getting the most value out of them—whether that’s extending the lifespan of equipment, reducing unexpected breakdowns, or improving overall operational efficiency.
Why is adoption and change management so important in your business?
Adoption and change management are crucial because the success of any system depends on how well people embrace it. We can provide the best technology, but if the users don’t buy in, its full potential won’t be realized. Change management helps people understand the ‘why’ behind the changes, making them more comfortable and confident with new systems. At MaxGrip, we know that when adoption and change management are done right, the positive impact is significant, leading to better technology use, smoother processes, and more successful outcomes. Change management is at the core of everything we do.
In which industries do you see the value of your partnership with IFS Ultimo excelling?
Our partnership excels in industries like manufacturing, pharmaceuticals, oil & gas as well as power & utilities and water management. Example clients are Renewi in the United Kingdom and Dunea, a Dutch water company.
What else would you like us to know?
By choosing MaxGrip, clients gain a partner committed to delivering not just immediate results, but also long-term success through a strategic approach to APM that is tailored to their unique needs. In other words, we go beyond just implementation. Thanks to our deep domain knowledge of APM, we empower our clients to create lasting value and achieve optimized asset performance.
How do people find out more?
